Question 1

Why HVAC only? Won't I get better service from a generalist agency?

Accepted Answer

The opposite. We've studied HVAC buyer behaviour, rebate programs (Greener Homes, HER+, Home Renovation Savings), seasonal demand cycles, and the platforms your customers actually use. A generalist learns this on your dime. In our experience, furnace install lead costs on LSA tend to be much lower than typical home-services CPCs, AC install book rates land in the mid-twenties percent range, and maintenance plan members deliver multiples of the lifetime value of one-off jobs.

Question 2

How much does this actually cost — including ad spend?

Accepted Answer

Management fees range from $1,500 to $7,500/month. Ad spend is separate and paid directly to Google or Meta — we recommend $1,500–$5,000/month based on your plan. A typical Growth client invests $4,500 management + $2,500 ad spend = $7,000/month all-in. One extra furnace install pays for it.

Question 3

Do you guarantee leads or results?

Accepted Answer

No honest agency guarantees a specific lead number — too many variables (service area, pricing, response time, reviews, season). What we do guarantee: clear monthly reporting, no long-term lock-in after the 90-day initial term, and a documented playbook so you always know what we're doing and why.

Question 4

How long until I see leads?

Accepted Answer

LSA and Google Ads typically produce qualified leads within 2–3 weeks of launch. Local SEO compounds over 3–6 months. Most Growth-tier clients see their first booked job from our work in week 3.

Question 5

Do I need a new website to work with you?

Accepted Answer

Not always. If your current site converts, we'll keep it and build dedicated landing pages for ad campaigns. If it's outdated or slow, we'll recommend a rebuild. We'll tell you straight on the audit call.

Question 6

What's the difference between Google Ads and Local Services Ads?

Accepted Answer

LSA shows at the very top of search with a Google Verified badge — you only pay when a customer calls or messages. Google Ads gives you more control over keywords, landing pages, and copy but charges per click. Most HVAC shops should run both.

Question 7

What happens on the free audit call?

Accepted Answer

20 minutes, no pitch deck. We screen-share your Google Business Profile, LSA setup, website performance, and competitor positioning in Barrie/Simcoe. You leave with 3–5 specific things to fix — even if you never hire us.

Question 8

Are you based in Barrie?

Accepted Answer

Yes. Local. We know cottage-country seasonality, Simcoe County rebate programs, and your customers' actual buying patterns. Happy to meet for coffee instead of Zoom.

Question 9

Can I cancel?

Accepted Answer

After the 90-day initial term, all plans are month-to-month. 30 days written notice. No exit fees. You keep the website, ad accounts, and CRM data we built.

Let's talk about your HVAC business.

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